Overview
Dairy is booming. Milk is riding a wave in popular culture.
But legacy brands face increasing pressure from disruptors and staying culturally relevant is tough.
Polarising narratives, fragmentation and confusion proliferate the market while challengers steal share by tapping into Gen Z desires. Established players risk losing ground if they don’t fight back with focus.
In this perspective, we unpack the key shifts shaping the future of the dairy industry and set out success principles to help dairy marketers keep their brands ahead of the herd.
A teaser of what's inside...
- After COVID’s slowdown, dairy is on a growth spurt with a robust outlook.
- Foreseen by diverse cultural signals, animal-based products are gaining popularity.
- Challengers are responding by stealing share from dairy giants at pace.
- How to win? It’s imperative to focus on ‘building platforms not products’ – a mindset shift from SKUs to solutions that generates longer-term consumer relevance.
Download the full report:
Please enter your details to download the full report to your inbox.
Oops! Something went wrong while submitting the form.
No items found.