# Haines Partners
> Strategy & Design consultancy building richer brands in CPG

Haines is a dedicated CPG growth partner working on the future of food, drink and wellbeing. A strategy consultancy powered by a creative engine, we're 25 strategists and creatives making teams unstoppable through Strategy that Sticks.

CPG is faster, more fluid and tougher than ever before. For brands to find new growth, companies need genuine expertise and dedicated specificity - not generalism. We work with global giants and insurgent start-ups to create cultural icons and unlock disproportionate growth.

## Services

### Brand Strategy
- [Homepage](https://www.haines.partners/): Transforming brands into cultural icons through our Iconicity System (Identity, Indispensability and Impact)
- [Homepage](https://www.haines.partners/): Brand vision development to unify markets and execute across comms, experience, and activation
- [Homepage](https://www.haines.partners/): Brand architecture frameworks that clarify brands for sales, customers and agencies

### Innovation
- [Homepage](https://www.haines.partners/): Innovation Engine for scaling ideas through Where-To-Play and How-To-Win frameworks
- [Homepage](https://www.haines.partners/): Cultural Signals™ methodology for New-To-World innovation that creates consumer desire
- [Homepage](https://www.haines.partners/): Pipeline optimization to maximize penetration across 2-5 years
- [Homepage](https://www.haines.partners/): Future Of... Strategy for long-term vision and radical proactivity

### Portfolio Strategy
- [Homepage](https://www.haines.partners/): Strategic partnership to unlock levers of disproportionate growth
- [Homepage](https://www.haines.partners/): Segmentation implementation (Demand Spaces) with creativity and clarity
- [Homepage](https://www.haines.partners/): Global repeatable models for acceleration across teams, markets, and brands
- [Homepage](https://www.haines.partners/): M&A strategy connecting large CPG companies with insurgent brands

## Content & Insights
- [Homepage](https://www.haines.partners/): Future in Breakfast - Opinions on breakfast category evolution
- [Homepage](https://www.haines.partners/): The Dairy Dilemma - How legacy dairy companies navigate the category crossroads
- [Homepage](https://www.haines.partners/): The Future Of Sleep - Sleep renaissance and emerging CPG opportunities
- [You, Me & CPG Podcast](https://open.spotify.com/show/0c0jPacg6YLZ1i5C3XWPzr): Cutting through noise on the biggest CPG shifts
- [Homepage](https://www.haines.partners/): Roundtables - Face-to-face events with experts and networks

## Philosophy
We believe creativity is the glue to get strategy to stick. We built a strategy consultancy with a full-blown creative team because creativity gets thinking moving and business growing.