Creating Disintinction & Desire
How do you disrupt and take on an established category leader?
Challenge
In the world of tonics and mixers, one global player had long dominated the category in Switzerland. The challenge was to craft a uniquely Swiss proposition that could cut through, resonate with consumers, and carve out space in a highly competitive market.
Unlock
We developed a distinctive brand plat form that tapped into Swiss heritage in a playfully chic, nostalgic way. This distinctive positioning gave the brand an authentic and desirable point of difference, offering both cultural richness and creative inspiration.
Impact
In the first year of launch Alpinesse exceeded targets and distribution volumes by more than double. It received phenomenal feedback from customers and consumers, both on the originality of the concept and its exceptional taste.
Project Scope
NTW Brand Development
Design Identity
Innovation Concepts
Naming
