Landing Insight
How do you create a foundational blueprint for growth?
Challenge
As the CBI portfolio grew, there was a need to embed Demand Space thinking to ensure brands in the portfolio were distinct, avoided competing against each other, and were considered across a number of drinking moments.
Unlock
We transformed raw data into digestible toolkits and inspiring films, bringing to life the essence of each Demand Space and providing teams with clear guidance on how to action them.
Impact
An inspiring suite of content that embedded a new way of thinking across Constellation Brands and became the foundation for future beer innovation.
Project Scope
Insight Distillation
Segmentation Analysis
How-to-Win Strategy
Film Creation
