How do you reinvigorate a trusted heritage brand to capture a new generation of pet owners?

Teasing apart the emotive and functional drivers behind pet parenthood, nutrition and naturalness to understand the crossover needs for both audiences and build innovation that serves their combined demands.

A winning proposition that achieved one of the highest results in quantitative research the company has ever seen. JWB Superfoods won ‘Marketing Launch of the Year’ by Pets At Home, smashing it’s Q1 targets and bringing a wave of new consumers into the brand.