How do you empower pet parents in a confusing pet health landscape?
Challenge
The world of pet care can feel confusing for many pet owners, and with the pet nutraceuticals landscape still in its infancy, the job was to make it easy for pet owners to find simple and trustworthy solutions they can rely on.
Unlock
Grounded in insights and stress tested by consumers, we developed a brand positioning that balances trust and reliability with clear, easy-to-use products that will empowers pet owners to confidently care for their pets.
Impact
A bold, distinctive brand identity and product range across digestion, joint, skin & coat, successfully launching at Pets At Home, Jolley’s and Amazon. Using thoughtful design, colour and iconography to stand out on shelf, ensuring each product is easy to understand and use at home, at home. Ready for launch in Sept 2024.
