Unlocking Protein
How do you transform a dairy coop into a global nutrition powerhouse?
Challenge
To become category captains and take advantage of the €26M protein drinks opportunity by defining a competitive channel, innovation and how-to-win strategy.
Unlock
A shift in commercial mindset from a dairy co-operative to a global drinks business. Targeting under-served channels across an array of priority shopper missions.
Impact
ArlaProtein drinks exceeded their targets increasing total revenues to:
€38MILLION
Project Scope
Channel Strategy
How-To-Win Strategy
Innovation Pipeline Development
Concept Development
