How do you lead a global beauty portfolio through a category in flux?
Challenge
To decode the global well aging narrative and unpack the key consumer tensions and cultural drivers behind the shift in attitudes. Leveraging these insights to guide practical, future-proofing strategies across beauty and well ageing portfolio.
Unlock
Global insights and industry expert inputs distilled into spotlight opportunities in the changing well ageing story for the now, next and beyond. Adopting a global (vs local) perspective we were able to identify the breakthrough strategies that will really move the needle for a wide portfolio of brands.
Impact
A collaborative, insight driven cross functional workshop bringing together brand leads, R&D, and other key stakeholders to translate global well aging insights into clear strategic implications across the Unilever portfolio.
